Video testimonials are the holy grail of video marketing! There is nothing more powerful than hearing your happy customers – in their own words – share their experience with your company.
Seeing and hearing your happy customers share their experiences and leveraging those videos on your website or social media is one of the best ways to build your reputation and close more business. We help companies use video marketing without expensive or complicated software – and produce professional videos from any device.
If you’re only using text testimonials on your website, you’re missing out on the power of seeing a real person share their experience in a video testimonial. Customer testimonial videos allow your clients to share the problem they faced with and how your company provided a solution. The Tribe Video platform provides a library of great questions to ask or you can write your own.
Video testimonial videos are a powerful marketing tool. They check all the boxes that you need for great marketing: they tell a story, make an emotional connection, show the benefits of your product or service, and answer potential customers’ questions.
In short, a video testimonial is a video of a customer or client praising a company. In most cases, they talk about how that company’s product or service has helped them solve a problem. They might discuss who they are, how they use the product or service, and what they like about the company.
It’s one thing to run an ad that emphasizes the features of your product or service. It’s another to let people see how that product or service improves real customers’ lives. In an age when consumers aren’t very trusting of companies, hearing from fellow consumers makes a big difference.
There are two ways users can leave video testimonials:
Customer testimonials videos 50 seconds – or less. The Tribe Video platform counts down on the screen so users know how much time they have remaining.
Video testimonials are a great way to share how your product or service helps other people or companies. You can post testimonial videos on LinkedIn, Facebook, YouTube and other platforms – including your blog and website. Often dedicated testimonial page are created on clients’ websites.
Great video testimonials aren’t scripted. It’s real people sharing their real experiences about you and your company. Great videos are:
If written testimonials and reviews are impressive, video testimonials will supercharge your marketing efforts! Video marketing is one of the most powerful tools in your marketing toolkit, and leveraging video testimonials on your website and social media is one of the most effective ways to build trust and establish yourself as a trustworthy business to potential clients. Here are just a few reasons why video customer testimonials are so valuable: