Video email drives more conversions and generates more leads than traditional email, and video email is one of the best ways to personalize your brand, build trust, stand out from your competition.
Video email is the next best things to being there. Increase your conversion rate and engagement by personalizing your emails with video. With just a few simple clicks, you can record a video message, create a custom call-to-action button, and tract your video email engagement. Now you can know when your videos are opened and played – and how many times!
Did you know including a video (and the word “video” in your subject line) can increase your email open rate by 6% while others say it’s as high as 19%! Adding video to your email and marketing campaign is a perfect way to stand out from the competition, especially when the average person working in an office receives as staggering 121 emails per day.
Video email isn’t a specific type of email but refers rather to utilizing video marketing along with email, often by including a screenshot of the video, a preview image, or providing a link in your email to watch a video.
Video email has a significant advantage over traditional text email. Studies show that including the word “video” in the subject line can increase click-through rates by 65%. Additionally, sending a personalized video in email increases attention. When you drop in a picture of yourself in the video and say you have a personal message for someone, they are more likely to engage with your content. Video email is also more effective at communicating information. Your recipient can hear your voice, inflection and retains up to 95% of what you said in video compared to only 10% when reading text. It’s also not uncommon for video emails to be viewed multiple times, forwarded – and in some cases – even going viral!
Video email messages can be up to 90 seconds. The Tribe Video platform counts down on the record screen so you know how much time you have remaining. You can also record, preview and rerecord videos as many times as you’d like.
There are lots of ways to use video emails.
Video email is a powerful marketing tool. Here are some tips to help you get the most out of video email:
Whether you want to personally connect with a new prospect, thank a team member, or announce a new product launch, these are only some of the ways you can use video in your email communication. The possibilities are endless! Video email is the perfect way to personalize your communication and stand out from your competition. Here are just a ways you can use video email: