Why should you let your sales get stale when you could easily create and implement a video marketing strategy to increase your sales?
Here are five creative ways to get started!
Most people have heard at least one sales pitch in their adult lifetime which can typically leave a bad taste in their mouth making them feel like they’re just another sale. In turn, it can have the reverse effect and wind up losing the sale instead. Instead of sounding like a broken record, you should supplement your sales strategy with video marketing to better humanize your sales tactics.
Technology and methodologies are continually advancing and it’s about time your sales tactics do too. But don’t just take our word for it, the proof is in the pudding. Here are a few compelling, undeniable stats according to Wyzowl:
- 89% of video marketers say video gives them a good ROI.
- 83% of video marketers say video helps them with lead generation.
- 87% of video marketers say video has increased traffic to their website.
- 80% of video marketers say video has directly helped increase sales.
- 95% of video marketers plan to increase or maintain video spend in 2020.
Video marketing adds a personal touch and helps you build rapport and connect with your prospects and customers in a completely different way. As you already know, trust is a large component of selling, which is why humanizing your approach with video marketing is a favorable strategy among many sales professionals.
8 Quick Video Marketing Tips to Keep in Mind
Before we dive straight into how to get started and creative video marketing ideas, there are a few tricks and tips to keep in mind when developing any video marketing strategy to increase your sales, including:
- Be yourself. You don’t have to be perfect.
- Use a few notes or a short script and practice.
- Create a video marketing strategy that includes email, reviews, follow-ups etc.
- Push the boundaries that a traditional text message limits. Let your personality and brand shine through.
- Don’t forget to track and measure your video’s ROI, such as views and click-through rates.
- Include your logo to add a personal touch.
- Tailor each video for specific audiences.
- Speak through the lens to your ideal client.
5 Ways to Incorporate Video Marketing Into Your Sales Strategy
Just like a traditional sales pitch is carefully and strategically crafted, your video marketing messaging should be as well.
Your sales goals may not always be about directly selling to acquire new customers; rather, they may be simply to delight and retain customers for future sales, upselling, or to build on their customer experience. Whatever your goals may be, there is sure to be a unique way you can utilize video marketing to supplement them.
You’ll have to put on your creative thinking cap to create purposeful, dynamic and effective video content if you’re going to increase your sales conversions and customer engagement.
To get you started, below are five creative ways to incorporate video marketing into your sales strategy.
1. Tell Your Brand’s Story
Telling your brand’s story utilizes the ancient technique of storytelling. Flash forward several centuries and technological advances later, and video marketing is the new cave allowing you to share your story in a unique, personable way.
Use video marketing to capture and share your brand’s origins, values, culture, and more showing off your roots and personality to build a transparent connection with your audience.
Including this type of video marketing into your sales strategy is ideal for warming your leads up to convert. You’ll want to include strong call-to-actions which may be to contact you, subscribe or take advantage of a promotional discount etc.—the choice is yours!
2. Show-off Your Products With a Demo Video
According to Forbes, “The ROBO Economy (Research Online Buy Offline), showed that 82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”
With over half of consumers scoping out products they’re interested in online prior to purchasing them, why wouldn’t you incorporate demonstration videos into your sales strategy to help buyers visualize how your product solves their problem?
Product demonstrations allow you to engage your audience in a unique way allowing you to detail unique features or little extra things that they may miss with a simple photo and text explanation.
A quick tip for demo videos is to be passionate and enthusiastic. It may sound cheesy, but if it helps, hone in on your inner Billy Mays who exuded passion and excitement for each product he was promoting or selling. The key takeaway is to have a genuine delight and excitement for your product that it transfers to your audience.
3. Utilize Your Social Media
Social media is an AMAZING communication and promotional tool that businesses and organizations can easily utilize—for free. From Instagram and Twitter to LinkedIn and Facebook, each have slight audience and messaging variations. However, they all have one common theme—a feeling of connection.
Take your audience behind the scenes of your brand with raw footage of your company culture making your brand more human, relatable, and transparent.
A few fun ways to incorporate video on your social channels could include creating a scene spoof of the show The Office, showing your production line or system processes, a behind the scenes tour. The sky really is the limit when it comes to video marketing and social media.
4. Create Email Videos
You can use videos to create memorable, engaging and interactive videos which can increase your email open rate. The more interactive the video, the higher their intent to purchase from your brand will be.
5. Include Video Testimonials & Case Studies
You’ve heard the saying ‘people buy from people.’ This rings true not only as a sales person, but also from other people’s reviews.
Whether you’ve started collecting reviews or have begun documenting a few case studies, incorporating video testimonials will only elevate your social proof.
“62% of consumers watch product review videos before making a purchase.” – Lemon Light
It heightens consumer’s trust that you’re providing a reliable, quality product or service reassuring them that they’re making the right purchasing decision—use videos here to seal the deal.
How Will You Incorporate Video Marketing Into Your Sales Strategy?
From marketing gurus to sales wizards, video marketing is an increasingly popular communication tool for many reasons. Whether it’s to showcase your products and services, improve conversion rates or add a touch of humanization and connection, video marketing is a valuable, versatile tool that every salesperson and strategy should incorporate.
Just imagine the possibilities with so many filters, stickers, text overlays, graphics, styles and so on that you can include in your videos to customize and create a connection with your prospects and customers. The creative license and choice is yours; how will you choose to incorporate video marketing into your sales strategy?