If you’re not already implementing video as part of your marketing strategy, it’s time to get started!
Many studies show that video is one of the most important marketing tools you can use to grow your business and engagement. It should be an integral part of your website, your social media, and overall marketing strategy. And it doesn’t have to be nearly as overwhelming or expensive as you might think. After all, 87% of marketers are already using video, and there are many reasons why!
Here are 7 ways that video marketing will greatly benefit your business.
1. People Love Videos
It’s easier than ever to watch videos on any device, on any platform, at any time. And people just can’t get enough of them. Not only do people watch videos for entertainment, they also watch them to educate themselves and to gather information.
And they are watching in exponentially increasing numbers. Studies show that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Other research says that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The modern internet user wants things to be quick and easy, and video is ideal because it can provide a lot on information in a very short time. So, if you publish videos, you can be sure people will watch them – because they are actively looking for them.
2. Rank on YouTube
Did you know that YouTube is now the second largest search engine behind Google and the third most visited website in the world? This is not too surprising when you consider that internet users spend a weekly average of six hours and 48 minutes watching online videos and almost 5 billion videos are watched on YouTube alone every single day.
Additionally, searches related to “how to” on YouTube are growing 70% year over year. Aside from just watching videos on channels they subscribe to, people also use it to find educational videos, especially how-to videos that teach everything from A to Z.
At this day and age, it is vital to have a presence on YouTube to expand your reach, build brand awareness and drive traffic to website. By having videos on YouTube, not only can you rank in the YouTube search, but you can also rank on Google, since they are connected.
3. Rank on Other Search Engines, Too
Search engines highly value and rank web pages with engaging content, and video goes a long way to aid with this. Not only are videos highly engaging, but they keep people on your site much longer than text alone does. By adding video not only to YouTube, but to your website as well, your chances for showing up on search engines are greatly improved. Studies show that that a website is 53 times more likely to reach the front page of Google if it includes video.
If you take it a step further and include video as part of your social media strategy as well, your chances for ranking high on search pages increase even more.
4. Improve Your Social Media Engagement
We already know that people love watching videos and spend a lot of time doing so. We also know that people spend a great deal of their time on social media. It only makes sense to combine the two and get your videos on social media where they have a huge opportunity to be seen – especially by your target audience. Can you believe that Facebook alone has over 8 billion video views per day!?
One huge benefit of sharing your videos on Facebook, Instagram, LinkedIn, Twitter, etc. is that people are constantly sharing content, specifically videos. As a matter of fact, 76% of social network users say they’d share an entertaining company video and 92% of mobile video consumers say they share videos with others.
So, if you can create an engaging video, there is an exceptionally good chance that people will share it with their friends and followers. This social sharing will likely mean expanded reach, greater brand awareness, more site visitors – and ultimately, more sales for your business.
5. Videos Increase Conversion Rates
Including video on a landing page can increase conversions by 80%. As opposed to just reading text, a compelling video can have a significant impact in converting visitors into leas or leads into customers. A video allows you to easily convey tone and emotion and reach your viewer on a deeper, more emotional level than you can with text. When we compare websites that don’t utilize video with ones that do, this all becomes crystal clear. Websites without video have an average conversion rate of 2.9%, while websites that do use video have a pretty impressive leg up, with an average conversion rate is 4.8%.
Let’s also look at it from the user’s point of view. 85% of 18-34-year-olds said they’d made a purchase after watching a marketing video and 64% of consumers will make a purchase after watching branded videos on social platforms. Worldwide, people are using video to research products before they decide to buy. These numbers all show how necessary it is to implement video as part of your marketing strategy – otherwise you are missing out on potential sales.
6. Products and Services Can be Explained Better with Video
98% of Internet users say they’ve watched an explainer video to learn more about a product or service. 98%! This is because videos better explain and demonstrate ideas than text alone can. They can actually show how a product or service works – typically in 90 seconds or less. They can further explain an idea with graphics and visual elements. Plus, playing back certain parts of a video for better understanding is extremely easy to do.
Here are some statistics that further explain why people digest videos so well:
- The human brain processes images 60,000 times faster than text.
- 80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.
As you can see, there are numerous reasons that help explain why video is vital when selling products and services. Above all, we know that people watch videos before they buy, so get in front of them before you lose them to competitors.
7. ROI from Videos is Outstanding
52% of marketers say video is the type of content with the best ROI and 89% of video marketers say video gives them a good ROI. These numbers should help persuade any business owner that they need to incorporate video into their marketing strategy. Although video marketing may require an initial investment and possible recurring costs, it will be well worth it, especially in the long run once your videos have received tons of engagement and have been shared time and time again.
Start Creating Easy and Affordable Videos Today!
All of the above benefits contribute to why a whopping 99% of people who use video for marketing say they’ll continue using video in 2020. Videos just work! From creating branded videos to case studies to video emails, the possibilities with video marketing are endless.
Harness the power of video marketing for your business today by adding videos to your website, YouTube, social media, and emails – without expensive or complicated software. Sign up for your 14-Day Free Trial with Tribe Video, and in less than 5 minutes, you can begin creating professionally branded videos for your business.