Video marketing is one of the most power tools small businesses can use.
We all know video is here to stay, and video marketing doesn’t have to be out of reach for small businesses. Tribe Video puts the power of video marketing into the hands of small business owners so they can use the tools they have – a cell phone, tablet or computer/laptop – and create professionally produced, branded marketing videos that can be used on your website, social media or YouTube.
What kinds of videos should small businesses create? Here’s a list of our top 6 ideas:
1. Product or Services Videos
Highlight a specific product or service you provide in a short, creative video. Give a demonstration, talk about the problem your product or service solves, and share your unique value proposition. This kind of video is perfect to include on your website. Users spend up to 88% more time on a website that includes video, so a quick video overview on each of your service pages. These videos can also be shared on social media or added to a YouTube channel. A great option is to great a product or service playlist on your channel and optimize your videos with details descriptions and hashtags.
2. Pro Tips & Educational Videos
Today YouTube is the second most used search platform in the world, and one of the most popular kinds of videos are how-to tips and short educational videos that provide expert information. These kinds of videos help you to establish yourself as a knowledge leader in your industry and can be a perfect complement to a blog post.
Whether it’s an HVAC company showing how to change a filter, an accountant showing how to create a custom report in QuickBooks, or a lawn care company providing seasonal tips for homeowners to have the perfect lawn, pro tip videos will increase your engagement while providing timely, valuable information to your customers – and potential customers. This is also a great way to create a series or campaign that keeps your audience engaged, whether you post these videos on your website, social media or YouTube channel.
3. Customer Testimonial Videos
Without a doubt one of the most powerful videos a small business can produce are customer testimonial videos. Written reviews are great, and today it’s important to have social proof like Google reviews, but there is nothing like seeing and hearing your happy customers share their experience with a customer testimonial video.
People are more likely to do business with companies they trust, and video testimonials help to establish trust and win you more business. How much is a new client worth to your business? What is the lifetime value of a customer? Seeing your satisfied customers talk about your product and services, helps to drive more sales and set you apart from your competition. Tribe Video’s customer testimonial tool makes capturing video testimonials easy! Your customers can leave a video testimonial from any device, and our platform allows you to add your animated logo, music, and a custom call to action to create a professionally produced, branded video you can post on your website, social media or YouTube – all without expensive or complicated software. Just click. Record. Submit.
4. Team Bio Videos
People love to know the folks they are doing business with, and team bio videos are a great way to introduce your team to the world. You can include a short introduction video of each person on the team page of your website or feature a staff member on your social media page. If you’re a dentist office, for example, you can introduce your dentists, the front office person and all of the dental techs. If you have a home service company, short videos of your techs help to personalize your company and let homeowners know who’s coming to their home. Make it fun and creative. In 60 seconds, you can share your name, what you do, what you love about the company and maybe a fun fact. Be sure to match the tone and style of the video to your business. If you’re a law firm, for example, you may want to create team bio videos where each attorney introduces themselves and discusses their primary practice areas. The possibilities are endless!
5. Common Questions (FAQ’s) Videos
What are the top 10 questions your customers ask about your product or services? These questions make great content for videos. First, it helps to position you a knowledge leader by anticipating the questions from your potential clients. It’s also a great way to create an interactive experience with clients! Allow your customers to submit questions on your website or social media and answer them in short videos. You can even add an FAQ’s playlist to your YouTube channel and optimize the title, description and hashtags to get more visibility.
6. Announcement / Event Videos
Are you launching a new product? Have you opened a new location? Are you going to an industry tradeshow? Announcements and events make great content for video marketing. Rather than simply making a text post on LinkedIn about an upcoming event, create a short video and share the details with your audience with a personal invitation to come visit you. You can even create a series of videos leading up to the event with more detail each time to create excitement and keep your brand in front of your audience. And with events, you can even create videos while you’re at the event to post on your social media.
Putting it into Practice: Create a Video Marketing Calendar
Now that you have these great ideas for video marketing content, what’s next? It’s time to create a video marketing calendar. It doesn’t have to be fancy. Start by going down the list above and identify videos you can create for each topic.
For example, consider the products or services that you could make short videos for. Identify key team members to introduce on social media or your website. Ask your sales and support team the top questions they get to create FAQ videos. Go through your list of happy customers and identify some who you would like to ask to provide a short video testimonial. Take a look at your business calendar for the next 6 months and mark any significant dates such as trade shows or product launches. Before you know it, you’ll have quite a list of your own content ideas.
Once you have the list, break them into reasonable chunks, creating a few videos each month. Remember, the most important part is that you start. Don’t worry about perfection. Like with anything, you’ll get better with practice, and with Tribe Video, capturing the videos couldn’t be easier. You can use your cell phone, tablet or any device with a web cam to capture your video content with just a point and click – then add animated logos, music and custom calls-to-action to create a professionally produced, branded video like this one:
How do you get started?
You can try Tribe Video free for 14 days. If you like it (and we promise you will!), it’s only $49/per month for unlimited videos. The Tribe Video platform gives you access to a suite a video marketing tools including video email, video testimonials and case studies and the ability to produce branded videos. We can’t wait to see what you produce!