Video marketing is one of the most powerful tools in real estate.
According to NAR’s 2017 Profile of Home Buyers and Sellers, 39 percent of all buyers use online video sites in their home search, with 56 percent ranking this resource as “very useful” in the home shopping process. Though 61 percent of buyers found video to be a useful feature for real estate website to offer, only 11 percent of sellers reported their agent having used video to market their home.
Video marketing for real estate can help you stand out from other agents, make connections with potential home buyers and sellers, and ultimately help you complete more transactions. Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. But listing videos aren’t the only way to take advantage of video marketing. Here are 5 ways real estate agents should be using video marketing:
1. Introduction Videos
Buying or selling a home is a very personal experience for most people. By sending a short introduction video about yourself, you can start to establish trust and build relationships with potential clients. Your future clients will feel like they already somewhat know you just from watching your Introduction video.
Not many realtors create videos like this, so it’s very likely to grab attention, set you apart, and give buyers and sellers a little peek into who you are and how you’re unique.
When making your introduction video, tell your potential clients a little bit about yourself. This is a perfect way to use branded videos from Tribe Video. Be sure to talk about the following:
- Your real estate experience and any industry- related experience
- Your hobbies and passions
- Your family
- Your successes and accolades
- Why you stand out
- How you go above and beyond
- Anything else that makes you special!
2. Client Testimonial Videos
One of the most powerful sales tools in 2020 is client testimonial videos. They are so effective because people are seeing a real client talking about their success that came from working with you!
Client testimonials check all the boxes that you need for great marketing, including:
- Telling a story
- Making an emotional connection
- Showing the benefits of your product or service
- Answering potential customers’ questions
So, let your happy clients do your bragging for you by having them record short testimonial videos. They should focus on the high points in their buying or selling journey with you, from hiring you all the way to a few months after the close.
You want to make recording these videos as easy as possible for you client. So, let them know they don’t need to stress about fancy recording equipment. These videos don’t need to be high-production value. Recording them with a smartphone will be just fine.
Referrals are essential to building a strong client base and having these short testimonial videos will go a long way in helping you get new business. Anyone can go to your website to see the homes you’re currently listing and what you’ve sold, but having a real human who has worked with you explain their story and how you helped them sell their home above ask or find their dream home is priceless.
3. Neighborhood Tour Videos
Beautiful shots of a property taken during the day when there’s perfect lighting may make for great marketing photos, but they aren’t very helpful in showing prospective buyers what the neighborhood is like. Video can help give potential buyers a real feel for the location highlights, including:
- The weekday hustle and bustle of the downtown area
- Local restaurants and their diners
- Local hot spots and shops
- Well-known landmarks
- Commuters driving, biking, and walking to work
- Neighborhood events such as farmers markets, grand openings, and live concerts
You can even capture a local park when it’s full of kids or the waterfront dock with people milling about at sunset. After all, when you purchase a home, you’re not just buying the property, you’re buying the neighborhood and community as well.
This is why potential buyers want to know what the community is like. So, set yourself apart from the rest, and give potential home buyers a feel for their future neighborhood with a series of short neighborhood videos.
In providing this valuable resource to your clients, you are also indirectly promoting your real estate brand. Not to mention, the local business owners you feature in the videos will love the free publicity.
4. Listing Videos
Listing videos are the most common type of real estate video marketing. Showing off listings in an attractive and engaging video is an effective way to attract new leads. It’s a great way to supplement your photography and give buyers a feel for the ambiance and flow of the home.
Nowadays, most smartphones can shoot high quality photo and video. If you combine that with Tribe Video’s video production tools, you’ll have no problem creating a high-quality listing video to beautifully showcase your listing!
When creating your listing video, show off all the aspects and features of the home. But put the main focus on what makes this property unique and appealing. Focus on it’s high points, and what will get people excited about it. The ultimate goal of the video is to get people interested in and excited about the home.
To ensure your video is highly engaging and keeps the viewer’s attention, we recommend using a combination of the following:
- Video clips
- Drone footage
- Still photos
- Voice narration
5. Educational Videos
Videos are a great way to share educational resources and bestow some of your real estate knowledge on buyers and sellers. Educational videos are perfect for sharing your personal tricks and advice on some of the complicated topics in real estate. Some topic ideas to consider include:
- How to select the best real estate agent for your needs
- How to read and understand an inspection report
- What to do when your appraisal comes back low
- Current housing market trends
- Home Buying 101
- How a real estate deal should be done
Realistically, most of your clients and leads have only very basic knowledge on most of these topics. So, help them out by providing these educational and informative videos.
Keep in mind that you should let your personality shine through in your video. For example, if done well, a funny video can make you more relatable and can even expose your brand to a much wider audience. So, whether you are funny, super outgoing, or quirky, let your viewers see the real you! They’ll appreciate the effort and start to view you as a trusted and valued resource for all things real estate, while also getting to you know a little bit.
Go Forth and Film!
At the end of day, if you’re able to master video marketing, your business is going to benefit. Few agents are utilizing video marketing, and even fewer are doing it well. It’s a huge opportunity for you to stand out from other agents in a fun an different way.
So, what are you waiting for? Contact Tribe Video and get in the video marketing game today or sign up for our FREE 14-day trial and start making videos within minutes!